Garden Safety Campaign

Safety is one of ESB Customer Supply's key value-added messages and strives to increase awareness of home safety and encourage safe electricity usage among our customers.

ESB Customer Supply is now rolling out a Garden Safety radio advertising campaign; the 20- second radio advert will include some garden safety tips and will encourage customers to check out our website for further advice. As part of the campaign, the next edition of Energy at Home will also include a home and garden safety feature. The objectives for this campaign are:

• To create a strong association between ESB Customer Supply and safety, thereby enhancing the positioning of the ESB Customer Supply brand.
• To raise awareness of garden safety in the mass market with a timely and relevant message. The target audience for the campaign is the mass residential market.